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Sydney Graphic Design
Specialising in Graphic Design for printed and electronic media, we understand how important it is to convey your image or brand to current and potential clients/customers. In this fast paced world, you have only seconds to capture the attention of potential clients/customers. We have exacting standards - every project we work on remains a design that we’ve created and it must be something we are proud of. We can design and create anything including your corporate identity, branding, logo, business cards, body copy layout, catalogues, newsletters, magazines, CD covers, CD booklets, book covers, flash animations, packaging, merchandising, point of purchase displays, posters, brochures, flyers, signs and websites.
The Process
We start by looking at your brief or the project that you give us, finding out and understanding your product, brand and/or service and your target audience. Will it be based on a design that you already have? Do you have something already in mind? Do you want us to come up an entire concept/ideas, or a combination of both. The design should be connected to your product or service in a clever way to ensure that your brand stands out and is remembered. After an idea is decided upon, we will come up with 3 concepts for you to peruse. We will then work with your feedback and tweak the designs until you are completely satisfied, before it is printed or published.
Sticking to the fundamentals and the five design principles
We stick to the fundamental, well-established graphic design principles of Balance, Hierarchy,
Contrast,
Repetition,
Alignment.
Graphic Design Tools
Whilst we use the industry standard Adobe suite, not all our designs are created on a computer. We are also inspired by the world around us, and some of our best work starts out with an idea scribbled down on a piece of paper.
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Brief - To re-design "The Silk Road Suite" CD cover.
Solution - I took photos of blue silk and used thread to create the words The Silk Road Suite I also used thread to symbolise the route from China to the west. Distribution - All around the world.
Brief - To design a magazine "erase" with a catchy masthead to symbolize "erase".
Solution - Used a two checker board pattern superimposed, slightly offset on top of each other to give an erased effect.
Distribution - All around Australia.
Brief: Convivo Italian Restaurant - Brochure & Website.
Solution: Inspiration idea of strewn dried spaghetti.
Distribution: The internet.
Brief - To design a flyer to promote "Soul Effects" for the SDC with movement as the theme.
Solution - Used lighter words on top of each other as if moving down the page.
Distribution - Mail-outs, drop-off’s, sent potential sponsors etc,.
Brief - To design a brochure for a new radio station in Sydney called No Frequency.
Solution - Used the “NO Symbol” and was inspired by the volume control on a radio for the logo.
Inspiration - Water melon for the colour.
Graphic Design No Frequency
Brief - To design stationery for a new radio station in Sydney called "No Frequency".
Solution - Used the “NO Symbol” and was inspired by the volume control on a radio for the logo.
Inspiration - Watermelon for the colour.
Brief - To design a t-shirt to promote the saving of our planet.
Solution - Simple graphic to show how fragile our planet is.
Distribution - Tee shirts.
Brief - To design 2 centre page spreads with a rustic feel.
Solution - I used a sand texture to give the typeface a rustic treatment.
Distribution - All around Australia.
Brief- To design a logo for TA2 Records(Deep).
Solution - To use a deep blue with a black gradient to give a deep abyss feel.
Distribution: Published on the internet including Sound Cloud and Beet Port.
Brief: French Film Festival.
Solution: Design a concertina brochure for a French Film Festival (La Nouvell Vague) for ACMI with a retro look. Solution: Used two green pantones to give contrast an aged feel.
Distribution: Eastern suburbs of Sydney.
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