Sydney Graphic Design

Sydney Graphic Design Logo

Who we are and what we do
Specialising in Graphic Design for printed and electronic media, we understand how important it is to convey your image or brand to current and potential clients/customers. In this fast paced world, you have only seconds to capture the attention of potential clients/customers. We have exacting standards - every project we work on remains a design that we’ve created and it must be something we are proud of. We can design and create anything including your corporate identity, branding, logo, business cards, body copy layout, catalogues, newsletters, magazines, CD covers, CD booklets, book covers, flash animations, packaging, merchandising, point of purchase displays, posters, brochures, flyers, signs and websites.

The Process


We start by looking at your brief or the project that you give us, finding out and understanding your product, brand and/or service and your target audience. Will it be based on a design that you already have? Do you have something already in mind? Do you want us to come up an entire concept/ideas, or a combination of both. The design should be connected to your product or service in a clever way to ensure that your brand stands out and is remembered. After an idea is decided upon, we will come up with 3 concepts for you to peruse. We will then work with your feedback and tweak the designs until you are completely satisfied, before it is printed or published.


Sticking to the fundamentals and the five design principles

We stick to the fundamental, well-established graphic design principles of Balance, Hierarchy, Contrast, Repetition, Alignment.

Graphic Design Tools

Whilst we use the industry standard Adobe suite, not all our designs are created on a computer. We are also inspired by the world around us, and some of our best work starts out with an idea scribbled down on a piece of paper.
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Graphic Design CD Cover
Graphic Design CD cover
Brief - To re-design "The Silk Road Suite" CD cover.
Solution - I took photos of blue silk and used thread to create the words The Silk Road Suite I also used thread to symbolise the route from China to the west. Distribution - All around the world.

Graphic Design and Web Devlopment - Sydney
Graphic Design Erase
Brief - To design a magazine "erase" with a catchy masthead to symbolize "erase".
Solution - Used a two checker board pattern superimposed, slightly offset on top of each other to give an erased effect.
Distribution - All around Australia.

Sydney Graphic Design and Web Devlopment - Sydney

Graphic Design Convivo
Brief
: Convivo Italian Restaurant - Brochure & Website.
Solution: Inspiration idea of strewn dried spaghetti.
Distribution: The internet.
Sydney Graphic Design and Web Devlopment - Sydney Graphic Design Soul Effects.
Brief - To design a flyer to promote "Soul Effects" for the SDC with movement as the theme.
Solution - Used lighter words on top of each other as if moving down the page.
Distribution - Mail-outs, drop-off’s, sent potential sponsors etc,.

Sydney Graphic Design and Web Devlopment - Sydney
Graphic Design No Frequency.
Brief - To design a brochure for a new radio station in Sydney called No Frequency.
Solution - Used the “NO Symbol” and was inspired by the volume control on a radio for the logo.
Inspiration - Water melon for the colour.


Sydney Graphic Design Stationery for No Frequency Radio station

Graphic Design No Frequency
Brief - To design stationery for a new radio station in Sydney called "No Frequency".
Solution - Used the “NO Symbol” and was inspired by the volume control on a radio for the logo.
Inspiration - Watermelon for the colour.


Graphic Design and Web Devlopment;

Graphic Design - Save our Planet Tee Shirt
Brief - To design a t-shirt to promote the saving of our planet.
Solution - Simple graphic to show how fragile our planet is.
Distribution - Tee shirts.

Sydney Graphic Design and Web Devlopment
Graphic Design Stab Surfing Magazine.
Brief - To design 2 centre page spreads with a rustic feel.
Solution - I used a sand texture to give the typeface a rustic treatment.
Distribution - All around Australia.

TA2 records
Graphic Design TA2 Records
Brief- To design a logo for TA2 Records(Deep).
Solution - To use a deep blue with a black gradient to give a deep abyss feel.
Distribution: Published on the internet including Sound Cloud and Beet Port.

Sydney Graphic Design and Web Devlopment
Graphic Design French Film Festival
Brief: French Film Festival.
Solution: Design a concertina brochure for a French Film Festival (La Nouvell Vague) for ACMI with a retro look. Solution: Used two green pantones to give contrast an aged feel.
Distribution: Eastern suburbs of Sydney.
Graphic Design NSWSCL - The eveloution of a logo - Vector vs Raster
Brief to take a logo which was a raster image and convert in into a vector image which will allow the image to be scaled up without any loss of quality.
Solution: Import the origional logo into Adobe Illustrator aand using the pen tool tracethe image.
Distribution: NSWSCL's website, stationery, business cars and posters.
Graphic Design and Web Devlopment - Sydney NSWSCL Graphic Design and Web Devlopment - SydneyNSWSCL Graphic Design and Web Devlopment - Sydney NSWSCL Graphic Design and Web Devlopment - Sydney NSWSCL Graphic Design and Web Devlopment - Sydney NSWSCL

Below is the process which AnIcon Design suggests that you should consider when developing a website:


URL: The first thing to do is to pick a URL; A URL with a “.com” extension is best as it's more international.Try and find a URL that you like, but that isn’t already taken, e.g. www.AnIcon-Design.com. However, you don’t really want something like www.AnIcon-Design-sydney-graphic-company.com, as it would be too long and difficult for people to remember.
Inspiration: To get inspiration, have a look at your competitors by typing search terms such as “your industry and city/country” etc., into Google’s “search” “images” and “video” pages. Be inspired by, but never copy.
Logos: You will need to have a logo. Your image something that represents you and what you do. Logos should be simple and something that sticks in the mind. One of the most famous logos is something as simple as Coca Cola’s use of the Spencerian Script font. Have a look at logo ideas at this link Sydney Graphic Design and Web Development Navigation: This is very important, your site should be easy to use. If people find it difficult to find something on your site or if they get lost, they will move on. You have only seconds to retain their attention. Promotion: SEO (Search Engine Optimisation) is the way your website will be found on search engines such as Google. You will need to decide if you want your website to be a place where your portfolio (images, biography etc.) can be displayed and where you direct clients to visit, or if it’s a place that can promote you and your business. You might prefer to have your portfolio on a blog or social media site. For example, see An Icon Design's Facebook page. Once your site is up and running, it won’t “just get found” unless you promote it with SEO. Be careful, since there are a lot of shysters out there promising that they can get you on Google’s front page, but they can't deliver. I am testing one at the moment on the basis they promote my site and, only if they are successful, will I then advise my clients to use them. If you are a search engine optimiser and are interested, please contact me at paul@anicon-Design.com. Social media: Promotion of you and your site via Twitter, Facebook, Google+ & YouTube, blogs etc., is an excellent idea and is all the rage at the moment. This also leads back to SEO – see http://en.wikipedia.org/wiki/Social_media_marketing Resources. Anything that you have in relation to images and text of you and your work will be needed for your site. However, do make sure that you own the copyright: if, for example, you proposed using photos from your work place, do you own the copyright, or is owned by your employer?
Graphic Design and Web Devlopment - Sydney